ABOUT US

THE MODERN AMERICAN UNIFORM

Everyone has a uniform.  The right clothes for everyday living.  For the gym. For work. For the beach. 

We believe the best clothes are the ones that you forget you are wearing. On a date. On an airplane. On stage.

Functional pieces that move with you to the rhythm of real life.  You don’t need many of them, you just need the right ones. Clothes that fit your world, no matter what flavor of adventure you seek.

Your uniform says a lot about you.  Your style. Your values. Your identity.  We believe that truly great clothing shouldn’t require a compromise on any one of these attributes.

At Soft Goods, we craft classic, American knitwear for any adventure – perfect for work or for play.  We use natural fibers wherever possible and build our garments locally, honoring our Detroit manufacturing heritage.  Functional staples to be worn and cherished today, ten months, and ten years from now.

No matter where you come from or where you’re going,  you need a uniform that can hold up to whatever life throws at you.  Timeless, quality made knitwear is that uniform.